Talk directly to your customers while they travel.
Advertise your business on the 2 electronic screens onboard ftr and talk directly to your customers while they travel.
The ftr knows when the stop nearest to you is approached so your message can be seen as ftr approaches that stop.
You can choose from our advertising packages at rates set to compete with other forms of local advertising. The adverts on the screens are static i.e. no moving images, so they are easy to produce and can contain pictures, logos and text.
Passenger figures
ftr has over 65,000 passengers per month in Leeds, over 45,000 passengers in York, and over 35,000 passengers per week in Swansea and they're all your potential customers, you simply can't get a better targeted media.
Packages
Bronze
1 general advertisement lasting 10 seconds shown every 10-15 minutes for 1 month.
Month 1 - £108
Month 2 - 25% off
Month 3 - 50% off
Silver
As above plus a second advert offering a promotion.
Month 1 - £175
Month 2 - 25% off
Month 3 - 50% off
Gold
A third advert that prompts the customer to get off at specific stop and provides distance and direction to your business.
Month 1 - £265
Month 2 - 35% off
Month 3 - 60% off
Adverts will run on either 17 vehicles (Leeds), 11 vehicles (York) or 9 vehicles (Swansea)
Comparison with traditional on bus poster:
1 advert on 10 buses = approx £300 p.m.
Prices are for 1 location (York, Leeds or Swansea). Discounts are available for advertising in two or more cities.
Production of your Ad
Getting your message in front of your customers is simple, we can design and produce an ad for you - all you need to supply is your logo and some text, we'll do the rest.
Artwork fee = £50 per advert (one off cost)
Alternatively you can provide your own artwork for your ad. Our system requires a jpeg image, 700 x 555 pixels. We recommend a minimum font size of 16 pt at 300 dpi.
Booking
Call Alison on or 0161 203 3125 or email alison.austerberry@firstgroup.com and we'll discuss your requirements and recommend the right package for you.
